About Us

About us

As the flagship project of RCRS, I am proud to launch the Global Culture Index to the world. Our intention is that the analysis, insights and storytelling from our global research will inspire further research, collaborations and ultimately a sense of building bridges between different nations

Alaa AlMajhad

GCI Project Sponsor, RCRS

Developed and led by The Riyadh Center for Research and Studies (RCRS) in Saudi Arabia, this project has been delivered over a 12-month period. It is a further example of robust research and analysis of cultural understanding led by the Center with the intention of helping to build bridges between nations.

RCRS is a non-profit cultural center that fosters authentic and engaging experiences, bringing Saudi Arabia’s rich story to life, while being rooted in the heart of the cultural industry. The center recognizes the vital role of the non-profit sector in achieving Vision 2030’s goals, by harnessing the captivating dynamism and diversity of Saudi culture, sharing knowledge, sparking inspiration, and bridging Saudi culture with the world through innovative content that showcases local talent and ignites creative solutions.

The creation of the Global Culture Index framework; methodology; global research; report writing and the detailed analysis was delivered by the GCI delivery partner – Axia Origin Ltd.

Axia Origin Ltd (Axia) is a values-driven organization based in the UK. Their mission is to help create a more prosperous and resilient world.

Axia have brought their range of superpowers to this project – their strategic structuring, research capabilities and survey deployment, and advanced data analytics and computer science skillsets.

We wholeheartedly believe in the Global Culture Index and are proud to launch the GCI to the world. As an extremely diverse team, we value difference and believe that the way to greater global collaboration is to get to know and respect each other at a deeper level.

Pamela Doherty

CEO, Axia Origin Ltd